Joe Montana is becoming a marijuana entrepreneur

Legendary San Francisco 49ers quarterback Joe Montana is apparently investing in a marijuana company called Caliva.

It’s been quite some time since Joe Montana was winning Super Bowls for the San Francisco 49ers. With four championships under his belt from back in the 1980s, Montana is considered to be one of the greatest quarterbacks to ever play the game.

But having long been retired from the game of football, Montana is pursuing other interests. And apparently, he has a particular interest in the marijuana industry.

According to a report, Montana is making a pretty hefty investment in a California-based marijuana company called Caliva. It’s unsure how much Montana is contributing, but the total investment is said to be $75 million.

As it turns out, this isn’t Montana’s first investment in the marijuana business. In 2017, he invested $4.1 million in a company called Herb, which produces and distributes news and entertainment related to marijuana.

As for Caliva, it plans to use Montana’s investment to expand their company to feature a farm, a retail store, a distribution center and a delivery service. Though he hasn’t spoken extensively about this investment, Montana has said that he was investing in an industry that he believes “can provide relief to many people and can make a serious impact on opioid use or addiction.”

Montana is just one of several athletes who have publicly endorsed the usage of marijuana, including former NFL running back Ricky Williams and NBA Hall of Famer Bill Walton.

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This investment in the marijuana industry is certainly interesting, but Montana will always be best known for his illustrious 15-year career in the NFL, with 13 of those being spent in San Francisco. In addition to winning four Super Bowls, Montana was also a three-time Super Bowl MVP, an eight-time Pro Bowler, a two-time league MVP, and much more. Many football fans consider him to be the greatest quarterback of all time.

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